Craft brewers on export drive

Craft brewers on export drive photo Craft brewers on export drive
Craft brewers on export drive

Although overall beer consumption has fallen 12 percent in New Zealand since 2008, the volume of high strength beer has nearly doubled since 2009 reflecting the growing demand for craft beers as the number of craft brewers also jumped to 111 from 52 in the past five years.



Another 20 brewers could start exports within the next two years, says the report, which has been released the day before Wellington’s Beervana expo.

Sales of craft beer outside pubs, clubs and restaurants have soared 42% in a year in New Zealand. “The formation this year of the export-focused New Zealand Craft Beer Collective promises joint marketing, with an initial focus on the UK”.

ANZ regional manager Rob Simcic said there has been a material shift in thinking about overseas markets in the past year with production soaring.

The report said that for every retail dollar of beer sold in Arizona, the state and federal governments get almost 36 cents in taxes.

A regular attraction is also the innovative beers and presentation by Wellington’s Garage Project, which is still under wraps and this year involves “lots of scaffolding”. However, on a per capita basis China consumes just over half that of New Zealand. It reflects not just the increasing market share that craft beer is taking locally and nationally, but the increasing number of breweries, as the total of those operating in Colorado grew from 188 at the end of 2013 to 261 at the close of a year ago.

Brewmaster and owner of Local Brewing Company, Regan Long, developed a mobile platform to help founders, VC’s and other bar patrons in this tech-heavy area of the city figure out which beer to order. Sacramento is among the nation’s 10 cities that love craft beer the most, according to a list released this week. Carlson noted that while the study found that current access to market is the top factor influencing brewery growth, a fear of lack of future market access ranked sixth among factors brewers believe will inhibit their growth. Shirtcliffe said kiwi companies in general don’t tend to collaborate well in offshore markets despite the obvious benefits of selling a unique New Zealand story with a myriad of brands.

“Brewers’ passion for their craft is a key ingredient for success”.

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