Apple Watch will be available in more than 100 stores across the U.S., and available to order from BestBuy.com, the retailer announced on Sunday. Also, they said that their partnership with Best Buy begins in time with the start of shopping season for the holidays.

Notably, only the Apple Watch Sport and Watch models will be available at Best Buy.

The Best Buy store near the Dayton Mall will be among the company’s first locations to sell the Apple Watch, a Best Buy spokesman confirmed Monday.

The retailer already sells some accessories for the Watch, including cases, docking stations and screen protectors, at its online store.

The press release has not specified the pricing of the watches nor was there any mention of its special Apple Watch Edition. Most Apple products post their best success in the days and early weeks after they are released.

Apple on Monday also uploaded a new Watch ad showing some travel apps like the Expedia with “travel information on the go”, the Uber for Apple Watch app, and the restaurants finder of the Yelp app.

“We’re very bullish on the Watch being one of the key, top holiday gifts and want to have it in more places than we now have it”, Cook told the Wall Street Journal. Both series will be available in 38mm and 42mm sizes and Best Buy plans to stock a whole smorgasbord of bands, stands and other accessories. And we are talking about sales exclusively through Apple’s own online and brick and mortar stores, which is a different strategy to iPhones and iPads. Another 200 shops may have it intime for the vacations.

The significance of Best Buy’s announcement can not be overstated. Until then, the tech giant allowed consumers to try the watch in-store but the purchase could be made through Apple’s website only.

“And to give you a little additional insight, through the end of the quarter, in fact the Apple Watch sell-through was higher than the comparable launch periods of the original iPhone or the original iPad”.